IBM On Brand

Well-done video on IBM’s branding.

Ethan McCarty

Jon Iwata lays out the logic and emotion of IBM’s brand in a tidy two minutes.  Worth watching. And rewatching.

<p><a href=”″>“IBM on Brand” by Jon Iwata</a> from <a href=””>VSA Partners</a> on <a href=””>Vimeo</a>.</p>

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Very interesting…


Rosetta Stone, one of the biggest names in language learning, has picked up Seattle-based startup Livemocha.  In an announcement Tuesday, the 20-plus-year-old company said the $8.5 million acquisition is intended to help it move more quickly into the cloud.

Rosetta Stone, which charges between $350 and $500 for its language courses, is largely known for offering CD-ROM-based courses in its signature yellow boxes. More recently, it has moved online and to mobile. But as companies across all kinds of industries embrace the cloud and more people look for educational content on digital platforms, it makes sense that the company wants to update its products with new technology.

Livemocha, which has 16 million users globally, will remain in Seattle. But Rosetta Stone said its technology will form the foundation of the next wave of the company’s products. Launched in 2007, Livemocha offers free online lessons, as well as…

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Professional social network LinkedIn today is announcing an upgrade to its search features — one of the first big overhauls that the search function has had in years, with new features including improved autocomplete and suggested phrasing by way of a new algorithm; unified searches across different product categories; and an improved ability to save searches. Facebook-style “third pillar” Graph Search it may not be — don’t mistake this for a window out to the wider Internet (for now at least) but with this upgrade, LinkedIn is telling us that its search window is part of the company’s larger strategy to improve engagement and time spent using its site, crucial for its wider business model based both on advertising and premium services.

Brad Mauney, product lead for LinkedIn overseing identity products and search, describes the new search as more than just an upgrade to what was there before: it’s…

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It’s getting a little crowded in the online music-streaming space….

Big UP for Garry Tan…

posterous In news that must have surprised no-one, Posterous has announced that it will be turning off the lights in a few months.

On April 30th, we will turn off and our mobile apps in order to focus 100% of our efforts on Twitter. This means that as of April 30, Posterous Spaces will no longer be available either to view or to edit.

Now two of the original co-founders of Posterous — Garry Tan and Brett Gibson — are soon going to launch a new blogging platform called Posthaven that pledges never to be acquired and to be a home for your blog that will last forever.

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Stimulating post, even after 2 1/2 years…

L.M. Sacasas

I can’t imagine that this is a new observation, but according to Nigel Barber at The Human Beast,

Psychologists are closing in on the conclusion that sport has many of the same effects on spectators as religion does. Here is Daniel Wann [2001], a leading sport psychologist at Murray State University, and his co-authors: “The similarities between sport fandom and organized religion are striking. Consider the vocabulary associated with both: faith, devotion, worship, ritual, dedication, sacrifice, commitment, spirit, prayer, suffering, festival, and celebration.”

So, is sport a religion?  The answer to that question could only be resolved, if at all, after some haggling over what one means by “sport” and “religion.”  In any case, there is something compelling about the comparison.  Myself, I’m inclined to think that there is something mystical and quasi-spiritual about baseball, but I can see how, especially this month, others might be more inclined…

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The iPhone of the future…?