IBM On Brand

Well-done video on IBM’s branding.

Ethan McCarty

Jon Iwata lays out the logic and emotion of IBM’s brand in a tidy two minutes.  Worth watching. And rewatching.

<p><a href=”″>“IBM on Brand” by Jon Iwata</a> from <a href=””>VSA Partners</a> on <a href=””>Vimeo</a>.</p>

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Very interesting…


Rosetta Stone, one of the biggest names in language learning, has picked up Seattle-based startup Livemocha.  In an announcement Tuesday, the 20-plus-year-old company said the $8.5 million acquisition is intended to help it move more quickly into the cloud.

Rosetta Stone, which charges between $350 and $500 for its language courses, is largely known for offering CD-ROM-based courses in its signature yellow boxes. More recently, it has moved online and to mobile. But as companies across all kinds of industries embrace the cloud and more people look for educational content on digital platforms, it makes sense that the company wants to update its products with new technology.

Livemocha, which has 16 million users globally, will remain in Seattle. But Rosetta Stone said its technology will form the foundation of the next wave of the company’s products. Launched in 2007, Livemocha offers free online lessons, as well as…

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It’s getting a little crowded in the online music-streaming space….

Big UP for Garry Tan…

posterous In news that must have surprised no-one, Posterous has announced that it will be turning off the lights in a few months.

On April 30th, we will turn off and our mobile apps in order to focus 100% of our efforts on Twitter. This means that as of April 30, Posterous Spaces will no longer be available either to view or to edit.

Now two of the original co-founders of Posterous — Garry Tan and Brett Gibson — are soon going to launch a new blogging platform called Posthaven that pledges never to be acquired and to be a home for your blog that will last forever.

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Stimulating post, even after 2 1/2 years…

The iPhone of the future…?