IBM On Brand

Well-done video on IBM’s branding.

Ethan McCarty

Jon Iwata lays out the logic and emotion of IBM’s brand in a tidy two minutes.  Worth watching. And rewatching.

<p><a href=”http://vimeo.com/62205426″>“IBM on Brand” by Jon Iwata</a> from <a href=”http://vimeo.com/vsapartners”>VSA Partners</a> on <a href=”http://vimeo.com”>Vimeo</a>.</p>

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