A.ll D.ay I. D.ream A.bout S.occer – Adidas + Riquelme + Digital Video = Global Buzz

Nothing can get more viral than fútbol. In this great article on adage.com, Adidas uses a viral campaign created with Argentine soccer star Riquelme to create buzz for their their new line of shoes, all the while causing controversy as well.

Posted via web from haroldcabezas’ posterous

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