I ♥ this quote, and I have read many. People in the advertising industry really need to realize (finally) that people DO NOT like advertising. Period.
Advertising will not go away completely, but is in the beginning stage of an interesting transformation which blurs the lines of every day life/media consumption/cultural nuances more than ever before and perhaps being much more permission-based than ever before (goodbye 60 & 30 second commercials).
It’s about time.